Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management

Articles

• Developing an Integrated Digital Marketing Strategy to Increase Purchase Intention Based on Customer Preferences Toward Marketing Mix and Social Media Content: a Case Study of Graduats Online Upskilling Platform

  Lavena Laduri,  Institut Teknologi Bandung, Indonesia,  Indonesia

  Neneng Nurlaela Arief,  Institut Teknologi Bandung, Indonesia,  Indonesia

  Lavena Laduri , Neneng Nurlaela Arief

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1313

  10219-10237

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• The Effect of Sharia Business Unit Spin-Off Announcements on Stock Prices: A Case Study of CIMB Niaga Syariah and BTN Syariah

  Alfina Fatikasari,  UIN Raden Mas Said Surakarta,  Indonesia

  Yuni Astuti,  UIN Raden Mas Said Surakarta,  Indonesia

  Alfina Fatikasari , Yuni Astuti

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1335

  10325-10335

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• Towards Achieving SDG 7 in Indonesia: Analysis of the Impact of Co? Emissions, Energy Use, and Economic Growth on Renewable Energy Consumption

  Maharani Altaf El Zahra,  Universitas Negeri Semarang, Indonesia,  Indonesia

  P Eko Prasetyo ,  Universitas Negeri Semarang, Indonesia ,  Indonesia

  Maharani Altaf El Zahra , P Eko Prasetyo

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1310

  10117-10129

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• Establishing Change Management for Organisational Effectiveness in Architecture Studio

  Gita Advenia Siahaan,  Institut Teknologi Bandung, Indonesia,  Indonesia

  Muhammad Yorga Permana,  Institut Teknologi Bandung, Indonesia,  Indonesia

  Gita Advenia Siahaan , Muhammad Yorga Permana

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1332

  10585-10600

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• The Effect of Democratic Leadership and Work Motivation on the Loyalty of Kadin Jakarta Barat Management

  Ghina Afiah,  Universitas Muhammadiyah Jakarta,  Indonesia

  Nur Asni Gani,  Universitas Muhammadiyah Jakarta,  Indonesia

  Ghina Afiah , Nur Asni Gani

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1361

  10524-10540

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• The Effect of Profitability, Solvency, and Liquidity on Dividend Policy with Market Ratios as a Moderating Variable in Energy and Basic Materials Sector Companies Listed in the Kompas100 Index During the 2019–2024 Period

  Jevon Edbert Baruch Halim,  Universitas Pancasila, Indonesia,  Indonesia

  Chaerani Nisa,  Universitas Pancasila, Indonesia ,  Indonesia

  Jevon Edbert Baruch Halim , Chaerani Nisa

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1305

  10184-10193

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• Determinants of My Rentokil Reporting System Adoption and its Impact on Employees’ Job Satisfaction

  Lutfhi Chairul Alam,  Institut Teknologi Bandung,  Indonesia

  Nur Budi Mulyono,  Institut Teknologi Bandung,  Indonesia

  Lutfhi Chairul Alam , Nur Budi Mulyono

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1329

  10555-10564

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• Business Strategy Development in Improving Organizational Performance Using SWOT Analysis, IE Matrix and QSPM

  Fikry Andias Praja,  Universitas Telkom, Indonesia,  Indonesia

  Sunu Puguh Hayu Triono,  Universitas Telkom, Indonesia,  Indonesia

  Fikry Andias Praja , Sunu Puguh Hayu Triono

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  DOI: 10.59141/jrssem.v5i7.1294

  10460-10472

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• The Relationship Between Career Success Expectations and Emotional Intelligence with Quarter Life Crisis in Generation Z

  Ericha Setya Caesarani,  Universitas Muria Kudus,  Indonesia

  Iranita Hervi Mahardayani,  Universitas Muria Kudus,  Indonesia

  Ericha Setya Caesarani , Iranita Hervi Mahardayani

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1326

  10139-10151

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• Analysis of Readiness and Acceptance Levels of the 'Customer Monitoring Apps' Technology in the Heavy Equipment Industry Using the Technology Readiness and Acceptance Model (TRAM)

  Edo Saputra,  Institut Teknologi Sepuluh Nopember, Indonesia,  Indonesia

  Niniek Fajar Puspita,  Institut Teknologi Sepuluh Nopember, Surabaya,  Indonesia

  Jani Rahardjo,  Institut Teknologi Sepuluh Nopember, Surabaya,  Indonesia

  Edo Saputra , Niniek Fajar Puspita , Jani Rahardjo

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1346

  10152-10166

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• The Effect of Budget Planning, Human Resource Competency, and The Budget Implementation Process on Budget Absorption Optimization In The Social Service Agency of Central Java Province

  Firza Amelia,  Universitas Stikubank Semarang, Indonesia,  Indonesia

  Sunarto Sunarto,  Universitas Stikubank Semarang, Indonesia,  Indonesia

  Firza Amelia , Sunarto Sunarto

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1322

  10238-10246

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• Optimization for Main Distribution Materials of Low-Voltage Switching Devices (MDU PHBTR) Allocation for Transportation Cost Efficiency in PT PLN (Persero) using Goal Programming

  Kusnadi Agus Nugroho,  Institut Teknologi Sepuluh Nopember,  Indonesia

  Nurhadi Siswanto,  Institut Teknologi Sepuluh Nopember,  Indonesia

  Kusnadi Agus Nugroho , Nurhadi Siswanto

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1340

  10565-10584

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• Business Development Strategy at PT BPRS ABC

  Alam Sentosa,  Institut Pertanian Bogor,  Indonesia

  Yudha Heryawan Asnawi,  Institut Pertanian Bogor,  Indonesia

  Zenal Asikin,  Institut Pertanian Bogor,  Indonesia

  Alam Sentosa , Yudha Heryawan Asnawi , Zenal Asikin

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1318

  10430-10441

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• Determinants of Impulsive Buying in the Beauty Industry Among Young Indonesian Consumers: Examining the Moderating Effect of Fomo

  Caroline Jessica Wijaya,  Universitas Bina Nusantara,  Indonesia

  Livia Oesef,  Universitas Bina Nusantara,  Indonesia

  Selica Giovani,  Universitas Bina Nusantara,  Indonesia

  Adilla Anggraeni,  Universitas Bina Nusantara,  Indonesia

  Caroline Jessica Wijaya , Livia Oesef , Selica Giovani , Adilla Anggraeni

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1336

  10167-10183

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• Technopreneurship and Digital Innovation as Determinants of MSME Competitive Advantage: A Strategic Management Perspective in the Digital Economy Era

  Burhanuddin,  Universitas Komputer Indonesia,  Indonesia

  Eddy Soeryanto Soegoto,  Universitas Komputer Indonesia,  Indonesia

  Irfan Dwiguna Sumitra,  Universitas Komputer Indonesia ,  Indonesia

  Adam Mukharil Bachtiar,  Universitas Komputer Indonesia,  Indonesia

  Rahma Wahdiniwaty,  Universitas Komputer Indonesia,  Indonesia

  Burhanuddin , Eddy Soeryanto Soegoto , Irfan Dwiguna Sumitra , Adam Mukharil Bachtiar , Rahma Wahdiniwaty

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1311

  10208-10218

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• The Public Communication Campaign Strategy of The Ministry of Communication and Digital in Combating Online Gambling in Indonesia

  Karina Listya Widyasari,  Institut Komunikasi dan Bisnis LSPR,  Indonesia

  Indra Ardiyanto ,  Institut Komunikasi dan Bisnis LSPR,  Indonesia

  Karina Listya Widyasari , Indra Ardiyanto

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1333

  10109-10116

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• The Effect of Price Discount and Electronic Word of Mouth on Purchase Intention with Brand Image as a Mediator (A Case Study of Generation Z Coffee Consumers in Surabaya)

  Syaiful Anam,  Universitas Ciputra Surabaya, Indonesia,  Indonesia

  Joseph Robert Daniel,  Universitas Ciputra Surabaya, Indonesia,  Indonesia

  Syaiful Anam , Joseph Robert Daniel

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1308

  10541-10554

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• The Role of Government Public Relations in Stakeholder Collaboration for Sustainable Tourism (Study Case of Ciletuh-Palabuhanratu Geopark)

  Siti Choerunnisa,  Institut Teknologi Bandung,  Indonesia

  Neneng Nurlaela Arief,  Institut Teknologi Bandung,  Indonesia

  Siti Choerunnisa , Neneng Nurlaela Arief

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1330

  10601-10615

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• The Impact of Leadership Practices and Internal Control Systems on Strengthening the Integrity System

  Ida Rianti,  Universitas Trisakti,  Indonesia

  Ida Rianti

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1295

  10402-10413

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• The Determinants of the Use of Cloud-Based Regional Management Information Systems: an Approach Using Dual Factor Theory

  Nindia Nur Arifiana Putri,  Universitas Gajayana,  Indonesia

  Rosidi Rosidi,  Universitas Gajayana,  Indonesia

  Nindia Nur Arifiana Putri , Rosidi Rosidi

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1327

  10073-10083

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• Analysis of the Implementation of Business-To-Business (B2B) Marketing Strategy in Client Acquisition Efforts at PT Talenta Sinergi Group

  Fikri Firmansyah,  Universitas Islam Indonesia, Indonesia,  Indonesia

  Ratna Roostika,  Universitas Islam Indonesia, Indonesia,  Indonesia

  Fahmi Maulana,  Universitas 17 Agustus 1945 Cirebon, Indonesia,  Indonesia

  Fikri Firmansyah , Ratna Roostika , Fahmi Maulana

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1350

  10384-10401

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• Analysis of Customer Satisfaction and Loyalty Through the Tiktok Application in the Groceries Department of Hypermart Pakuwon Mall Yogyakarta

  RA. Kooswinarning Definta Indraswari,  Universitas Islam Indonesia,  Indonesia

  Binarin Tirto Andika,  Universitas Islam Indonesia,  Indonesia

  RA. Kooswinarning Definta Indraswari , Binarin Tirto Andika

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1324

  10247-10259

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• From Nongkrong to Transaction: the Role of Nongkrong Culture In Shaping Generation Z’s Purchasing Behavior In Coffee Shops

  Dominikus Aditya Putra Pradana,  Soegijapranata Catholic University Semarang,  Indonesia

  Maria Yosephine Dwi Hayu Agustini,  Universitas Katolik Soegijapranata Semarang,  Indonesia

  Dominikus Aditya Putra Pradana , Maria Yosephine Dwi Hayu Agustini

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1341

  10260-10273

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• Analysis of Service Recovery Strategy in Addressing Price Inconsistency Incidents on Customer Satisfaction and Trust at Hypermart Pakuwon Mall Yogyakarta

  Nila Dines Perdani,  Universitas Islam Indonesia, Indonesia,  Indonesia

  Binarin Tirto Andika,  Universitas Islam Indonesia, Indonesia,  Indonesia

  Nila Dines Perdani , Binarin Tirto Andika

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1319

  10084-10099

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• Enhancement of The User Interface Features of The Digital Population Identity Application Using Machine Learning and Design Thinking Methods

  Tassya Adelia Putri,  Institut Teknologi Sepuluh Nopember,  Indonesia

  Bagus Jati Santoso,  Institut Teknologi Sepuluh Nopember,  Indonesia

  Tassya Adelia Putri , Bagus Jati Santoso

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1337

  10290-10298

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• The Influence of TikTok-Based Content and Influencer Marketing on Purchase Intention of Eiger Travel Products among Generation Z: The Moderating Role of Gender

  Mhd Furqan Akbar,  Institut Teknologi Sepuluh Nopember, Indonesia,  Indonesia

  Sabar Sabar,  Institut Teknologi Sepuluh Nopember, Indonesia,  Indonesia

  Bambang Widjanarko Otok,  Institut Teknologi Sepuluh Nopember, Indonesia,  Indonesia

  Lissa Rosdiana Noer,  Institut Teknologi Sepuluh Nopember, Indonesia,  Indonesia

  Mhd Furqan Akbar , Sabar Sabar , Bambang Widjanarko Otok , Lissa Rosdiana Noer

  DOI: 10.59141/jrssem.v5i7.1312

  10442-10459

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• Public Information Disclosure as a Determinant of Public Trust in Organizational Sustainability Initiatives

  Indra Ardiyanto,  LSPR Institute of Communication and Business,  Indonesia

  Dinda Rakhma Fitriani,  Universitas Gunadarma,  Indonesia

  Indra Ardiyanto , Dinda Rakhma Fitriani

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1334

  10100-10108

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• The Effect of Sustainability Reporting Disclosure on Profitability with Good Corporate Governance as a Moderating Variable

  Dede Rustandi,  Universitas Widyatama,  Indonesia

  Dede Rustandi

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1309

  10368-10383

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• The Legal Status of Cryptocurrency Assets as Inherited Property from the Perspective of Positive Law and Islamic Law in Indonesia

  Bryan Fayyadh Haq Wahyudi,  Universitas Diponegoro,  Indonesia

  Kholis Roisah,  Universitas Diponegoro,  Indonesia

  Bryan Fayyadh Haq Wahyudi , Kholis Roisah

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1331

  10511-10523

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• Marketing Strategy Scenario Planning to Increase Digital Market Penetration (Project Based: PT Asuransi Tri Pakarta)

  Juniar Firdaus Imran,  Institut Teknologi Bandung,  Indonesia

  Yos Sunitiyoso,  Institut Teknologi Bandung,  Indonesia

  Juniar Firdaus Imran , Yos Sunitiyoso

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1298

  10414-10429

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• The Influence of Career Agility, Psychological Capital, and Career Adaptability on Teachers’ Career Satisfaction in the Era of Digital Transformation

  Atin Supartini,  Universitas Widyatama,  Indonesia

  Maman Suratman,  Universitas Widyatama,  Indonesia

  Atin Supartini , Maman Suratman

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1328

  10130-10138

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• Working Capital Management Impacts on Consumer Cyclical Retail Firm’s Financial Performance

  Nindya Kartika Triwardhanie,  Universitas Swadaya Gunung Jati, Indonesia,  Indonesia

  Siti Mariah Virdausy,  Universitas Swadaya Gunung Jati, Indonesia,  Indonesia

  Mardiyani Mardiyani,  Universitas Swadaya Gunung Jati, Indonesia,  Indonesia

  Maiyaliza Maiyaliza,  Universitas Swadaya Gunung Jati, Indonesia,  Indonesia

  Nindya Kartika Triwardhanie , Siti Mariah Virdausy , Mardiyani Mardiyani , Maiyaliza Maiyaliza

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1351

  10274-10289

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• Mapping the Social and Organizational Dimensions of Accounting: A Systematic Literature Review and Bibliometric Analysis

  Susanty Ismail,  Universitas Negeri Gorontalo,  Indonesia

  Niswatin Niswatin,  Universitas Negeri Gorontalo, Indonesia,  Indonesia

  Tri Handayani Amaliah,  Universitas Negeri Gorontalo, Indonesia,  Indonesia

  Susanty Ismail , Niswatin Niswatin , Tri Handayani Amaliah

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1291

  10194-10207

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• Digital Marketplace Marketing Strategy for Underperforming Herbal Tea Products

  Mahendrajit Yudhantoko,  Institut Teknologi Bandung, Indonesia,  Indonesia

  Atik Aprianingsing,  Institut Teknologi Bandung, Indonesia,  Indonesia

  Mahendrajit Yudhantoko , Atik Aprianingsing

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1325

  10473-10491

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• Development of Inventory Policy Using Demand Driven Material Requirements Planning (Ddmrp) and Probabilistic Inventory Model: A Case Study on the Water Tank Industry in Indonesia

  Ghoffar Albab Maarif,  Institut Teknologi Sepuluh Nopember, Indonesia,  Indonesia

  Iwan Vanany,  Institut Teknologi Sepuluh Nopember, Indonesia,  Indonesia

  Ghoffar Albab Maarif , Iwan Vanany

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1343

  10310-10324

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• Digital Branding and Micro-Influencer Strategy to Create Buzz and Consumer Trust (A Study of the Glowhaven Beauty & Mind Wellness Business in Tangerang, Banten)

  Eka Sapitri Pebriani,  Universitas Widya Gama Malang, Indonesia,  Indonesia

  Survival Survival,  Universitas Widya Gama Malang, Indonesia,  Indonesia

  Wahju Wulandari,  Universitas Widya Gama Malang, Indonesia,  Indonesia

  Eka Sapitri Pebriani , Survival Survival , Wahju Wulandari

  📄 PDF

  DOI: 10.59141/jrssem.v5i7.1321

  10349-10367

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• The Influence of Financial Literacy and Risk Perception on Investment Decisions (Survey of Management Students at the University of Perjuangan Tasikmalaya 2025)

  Muhammad Andi Fadhilah,  Universitas Perjuangan Tasikmalaya, Indonesia,  Indonesia

  Ghaling Achmad Abdul Ghonisyah,  Universitas Perjuangan Tasikmalaya, Indonesia,  Indonesia

  Kusuma Agdhi Rahwana,  Universitas Perjuangan Tasikmalaya, Indonesia,  Indonesia

  Muhammad Andi Fadhilah , Ghaling Achmad Abdul Ghonisyah , Kusuma Agdhi Rahwana

  DOI: 10.59141/jrssem.v5i7.1339

  10336-10348