Widya PR, Mursalin A. The Role of Brand Anthropomorphism In Shaping Brand Love and Brand Loyalty To European Car Consumers In Indonesia. jrssem [Internet]. 2023 Jan. 25 [cited 2026 Apr. 18];2(6):1022 – 1034. Available from: https://www.jrssem.publikasiindonesia.id.solusipublish.com/index.php/jrssem/article/view/300