Anam S, Daniel JR. The Effect of Price Discount and Electronic Word of Mouth on Purchase Intention with Brand Image as a Mediator (A Case Study of Generation Z Coffee Consumers in Surabaya). jrssem [Internet]. 2026 Mar. 2 [cited 2026 Apr. 18];5(7):10541-54. Available from: https://www.jrssem.publikasiindonesia.id.solusipublish.com/index.php/jrssem/article/view/1308