Ahmad Takholi, R., Cahyani, L. and Junipriansa, D. (2026) “The Influence of Gamification on Purchase Decisions on the Shopee Platform: A Case Study of Shopee Games Users in West Java”, Journal Research of Social Science, Economics, and Management, 5(12), pp. 13393–13404. doi: 10.59141/jrssem.v5i12.1585.