SULISTIAWATI, Nita; MADYASARI, Rina. Competitive Strategy Analysis using SWOT and QSPM Matrix: A Case Study on MSMEs Putri Tunggal, Cikurubuk Main Market, Tasikmalaya. Journal Research of Social Science, Economics, and Management, [S. l.], v. 5, n. 12, p. 13353–13368, 2026. DOI: 10.59141/jrssem.v5i12.1621. Disponível em: https://www.jrssem.publikasiindonesia.id.solusipublish.com/index.php/jrssem/article/view/1621. Acesso em: 24 jul. 2026.