SARI, Nihayah Yustika; MISBAK , Misbak; MAULANY, Soesanty. The Effect of Variety Seeking and Price Perception on Brand Switching Among Consumers on Hijab Products (Elzatta Case Study). Journal Research of Social Science, Economics, and Management, [S. l.], v. 5, n. 11, p. 12248–12258, 2026. DOI: 10.59141/jrssem.v5i11.1479. Disponível em: https://www.jrssem.publikasiindonesia.id.solusipublish.com/index.php/jrssem/article/view/1479. Acesso em: 5 jun. 2026.