The Effect of Perceived Price and Product Quality on Customer Satisfaction (Case Study: PT Hydepark PIK (Poochstore), North Jakarta)

Authors

  • Melania Owa Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial Jakarta
  • Laurensius Reinald Diansilves Due Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial Jakarta

DOI:

https://doi.org/10.59141/jrssem.v6i2.1717

Keywords:

Price Perception, Product Quality, Consumer Interest, Consumer Satisfaction, Poochstore

Abstract

This study aimed to analyze the effects of perceived price and product quality on customer satisfaction at PT Hydepark PIK (Poochstore), North Jakarta. This study involved three main variables: perceived price, product quality, and customer satisfaction. The research employed a quantitative method with a descriptive approach. The population consisted of all Poochstore customers, with a sample of 75 respondents selected using a non-probability sampling technique based on specific criteria. Data were collected through a structured digital questionnaire. The data analysis techniques included validity testing, reliability testing, classical assumption testing, and multiple linear regression analysis using IBM SPSS Statistics Version 31 software.The results showed that perceived price had a regression coefficient of 0.462 with a significance value of 0.008 < 0.05, indicating that perceived price had a significant positive effect on customer satisfaction. Meanwhile, the product quality variable had a regression coefficient of 0.356 with a significance value of 0.007 < 0.05, indicating that product quality also had a significant positive effect on customer satisfaction. Simultaneously, perceived price and product quality had a significant effect on customer satisfaction. Therefore, the findings demonstrated that perceived price and product quality were significant factors influencing customer satisfaction at PT Hydepark PIK (Poochstore), North Jakarta.

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Published

2026-09-26

How to Cite

Owa, M., & Diansilves Due , L. R. (2026). The Effect of Perceived Price and Product Quality on Customer Satisfaction (Case Study: PT Hydepark PIK (Poochstore), North Jakarta). Journal Research of Social Science, Economics, and Management, 6(2), 1340–1355. https://doi.org/10.59141/jrssem.v6i2.1717

Issue

Vol. 6 No. 2 (2026): Journal Research of Social Science, Economics, and Management

Section

Articles

License

Copyright (c) 2026 Melania Owa, Laurensius Reinald Diansilves Due

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